UI/UX Design for Marketing Agency Website
A website for Adspace, a full-service web design and digital marketing agency, structured around how prospects actually evaluate an agency.
Overview
A website for Adspace, a full-service web design and digital marketing agency, structured around how prospects actually evaluate an agency.
Vision
Agency websites tend to describe services in the agency's own vocabulary, which is not the vocabulary a prospect is searching with. The existing structure listed capabilities; visitors were arriving with problems. The information architecture was rebuilt around the questions a prospect asks in order: can these people do the specific thing I need, have they done it before, and what happens if I get in touch. Service pages lead with the problem and the work, with the process below rather than in front of it.
Results
Each service now has a page that can be landed on directly and read on its own, rather than requiring a tour of the site. Case studies sit next to the service they demonstrate instead of in a separate archive.