Writing on building software, brand and packaging.
Spreadsheets scale further than people expect, then stop suddenly. The signals that a team has passed the point, and what to build first when it has.
Off-the-shelf software is cheaper until the workarounds start. A practical test for which side of the line a given process sits on.
A system that nobody opens has not failed technically. It failed at the point where it asked people to work in a way they had already rejected.
Minimalism, personalisation, sustainability, technology and colour are pulling brand design in five directions at once. What each one actually asks of a brand, and where they conflict.