Social Media Design - Creative Monkey Amir Youssef
An ongoing social design system: templates, type rules and layout structures that keep a feed consistent without redesigning every post.
Overview
An ongoing social design system: templates, type rules and layout structures that keep a feed consistent without redesigning every post.
Vision
Social output usually degrades because volume outruns design. The first ten posts look considered, the next hundred drift, and after a few months the feed no longer resembles the brand. The answer was a system rather than a set of one-off posts: a fixed grid, a defined type scale, and rules for how imagery and text share space. Whoever is producing the next post is composing inside constraints instead of starting from a blank artboard.
Results
The feed holds a recognisable shape at scale, and production time per post dropped because the layout decisions were made once. Campaign work can break the pattern deliberately, because there is now a pattern to break.
Design
Designed by Amir Youssef at Creative Monkey.