Product Packaging & cream jar box label design

Cream jar, box and label design for a skincare product, covering the full set of surfaces a single SKU needs.

Overview

Cream jar, box and label design for a skincare product, covering the full set of surfaces a single SKU needs.

Vision

A single skincare product is rarely one artwork. The jar, the outer box and the label are different shapes, different materials and different reading distances, and treating them as one design scaled three ways is how packaging ends up looking wrong on at least one of them. Each surface was designed for its own job: the box to be seen on a shelf, the jar to sit on a bathroom shelf for months, the label to carry regulatory and usage detail legibly in a small space.

Results

The three surfaces read as one product while each works at its own scale. Label content meets the space it has without shrinking the type below a usable size.