Innovative Packaging Designs for Beautilia - Creative Monkey Amir Youssef

Packaging and outer-box design for the Beautilia skincare range, taken through to production-ready artwork.

Overview

Packaging and outer-box design for the Beautilia skincare range, taken through to production-ready artwork.

Vision

Skincare packaging has to survive a shelf that is almost entirely white boxes with sans-serif type. Standing out by shouting is the obvious move and the wrong one for a brand claiming dermatological credibility. The work went into structure and finish instead of graphics: proportion, how the box opens, where the material is left uncoated. Ingredient and usage information is set to be legible at arm's length on a shelf, which constrains the type sizes more than a purely visual approach would allow.

Results

The range holds together as a family while each product stays distinguishable at a glance. Artwork was delivered production-ready with dielines and finish specifications, so the files went to print without a redraw.